A Thanksgiving thought:
My problem, my issue, with Marcuse is that he thinks of this issue in political terms. Perhaps we can organize the body politic differently and, voila, we'll have pleasure once again.
But the problem is not political or economic or social: the problem is the species. It is incorrect to say that capitalism rids people of their pleasure, as if capitalism were some alien force turning people into zombies and vampires. People—these people, what Burroughs calls the White Man Virus—are zombies and vampires, ergo, capitalism. Capitalism doesn't make zombies and vampires; zombies and vampires are capitalism.
And zombies and vampires are, by nature, more voracious, more imperial, more dictatorial. After all, he would have pleasure is having pleasure, not fucking over the planet, his friends, his family. The weak—those missing souls of their own and who must therefore suck the vitality from others—won, as they will always win. They are the mob and will hence always outnumber the individual, the Johnson, who wants only to be left the fuck alone.
Capitalism is not an economic engine. It is the term for the breeding of zombies and vampires. It is the mechanism with which vampires blanch the world of pleasure seeking individuals. Capitalism is the name of this virulent virus, this strain of human being, that is bleeding the world.